the majority report

A Bold Brand for an Irreverent Voice

The Majority Report with Sam Seder launched on the Air America Radio network in 2004. I was a fan from its first air date, obsessed with its sharp humor, unapologetic left politics and thoughtful interviews featuring professors, intellectuals, and writers.

In appreciation of Sam’s work, I offered to rebrand the show pro bono in 2016. I created a brand system that was irreverent and bold. It celebrates political commentary, free speech, and the show’s countless inside jokes (the upside down U.S. flag signals political distress in America). Today, The Majority Report boasts a massive following as a top YouTube show and podcast.

Client: The Majority Report, New York

CREATIVE DIRECTION
ART DIRECTION
BRANDING