Nichole Sokoloff

Served as one of the lead designers on the redesign
of the Emirates Airlines site. Art directed photoshoots for online campaigns. Designed extensive icon system for the site. Oversaw the Flash-development of online
interactive features.

Visit the Emirates Airlines site

Designed for Atmosphere BBDO

01 02 03 04 05

Concepted, designed and art directed a private site
that introduced the Citi American Express Chairman
Card, an invitation only C-level executive credit card.

Designed for Atmosphere BBDO

01 02 03 04 05

Acted as lead designer on various corporate brand
sitelets, video-streaming banners and an interactive
animated billboard that appeared on The Reuters Sign
in NYC's Times Square.

Watch the digital billboard in Times Square

Designed for R/GA

01 02 03 04

Concepted, designed and facilitated in the development of weekly online promotions for this online retailer.

Art directed photoshoots for weekly campaigns
and collaborated in the interior design of Bluefly.store,
a temporary retail space.

Designed for Bluefly

01 02 03

Co-designed and aided in the development
of a Flash-based website for The Palm, a series
of man made islands located in Dubai, UAE. Designed
a brochure system for the myriad home types for sale
on the islands.

Co-designed environmental graphics for the 2003
and 2004 Arabian Travel Market exhibitions in Dubai.

Designed for FutureBrand Digital

01 02 03 04

Redesigned the global website for FutureBrand,
a leading branding agency. Redefined its photographic palette and co-designed two FutureBrand brochures.

Visit the FutureBrand site

Designed for FutureBrand Digital

01 02 03 04

Designed an award-winning brandmark for this residential property located in Dubai, UAE. Designed guidelines, an award-winning promotional brochure,
a flash-based website and environmental graphics
for on-site sales center.

Designed for FutureBrand Digital

01 02 03 04 05

Designed a sales brochure for luxury apartment
living on the Trunk of The Palm in Dubai, UAE.

Designed for FutureBrand Digital

01 02 03

OGILVYONE WORLDWIDE Associate Creative Director New York 03/07 - Now Concept, design and facilitate in the development of interactive pharmaceutical projects for clients including Wyeth and Allergan. Act as creative lead on the new interactive corporate campaign for Siemens, managing both Art Directors and Flash Developers. Create and present new business interactive creative concepts for myriad health care brands.	Allergan American Express Atmosphere BBDO Bluefly Citi Bank Dahlia Digital Dex Media eBay Eidos Elastic Design Emirates Airlines Emaar Properties, LLC Fort Point FutureBrand Digital General Motors HardWired IFA {The Golden Mile} Jafza Nakheel NBC Outlaw's Trendsetter Board Perkin Elmer {1394 Trade Association} R/GA Simply She Target The Presidio Cultural Program Thomas Weisel Partners, LLC UPS Verizon Wyeth Four 2002 Corporate Identity Awards: • Arabian Ranches brandmark • Arabian Ranches sales brochure • The Meadows residences brochure • Jumeirah Islands sales brochure mobile: 917.459.4966 email: nichole@nicholesokoloff.com aim: bonbonsokoloff Download a PDF of my resume here
ATMOSPHERE BBDO Art Director New York 02/06 - 03/07 Acted as Art Director for the redesign of the Emirates Airlines site, providing direction for designers, information architects and developers, and interfacing weekly with clients. Functioned as creative lead on the Citi American Express Chairman Card site. Worked on site with eBay to explore the online expression of its rebranding efforts. Redesigned web templates for the Health section of the Target site, including a Flash-based overview of the ClearRx pharmacy packaging.
R/GA Senior Designer New York 03/05 - 02/06 Functioned as lead designer on corporate brand sitelets, video- streaming banners and an interactive animation for Verizon, as it repositioned its offerings towards broadband services. Worked directly with programmers to ensure adherence to design concept. Interfaced with clients on a regular basis.
BLUEFLY Senior Designer New York 06/04 - 03/05 Concepted, designed and facilitated in the development of weekly online promotions. Worked with Online Retail to apply a clear information hierarchy to the site’s advanced search functionality. Coauthored a preliminary process exploration for the Online Retail department. Collaborated in branding and designing the interior of Bluefly.store, a retail space. Mentored designers.
FUTUREBRAND DIGITAL Senior Designer/Account Director New York / Dubai 03/02 - 06/04 Designed award-winning identities, brand guidelines, sites, exhibition spaces, stationery systems, brochures, video storyboards and client presentation collateral. Guided production team and interfaced with clients. Domestic clients included General Motor, UPS, Dex Media. Other projects included The Palm and The World, two of the most prominent development companies in Dubai, United Arab Emirates. Worked in Dubai for Emaar Properties, one of the largest development companies in the UAE. As Account Director, directed communication between client and agency, managed client expectations, and facilitated the design, production and delivery of collateral across multiple projects.
DAHLIA DIGITAL Senior Designer New York 06/01 - 03/02 Projects include two e-commerce sites, set props for a television show and a Flash-based music label site.
ELASTIC DESIGN Art Director/Senior Designer New York 08/01 - 10/01 Assisted in the branding of the newly-formed company and designed its stationery system. Provided art direction for the firm’s website and various promotional materials.
NICHOLE SOKOLOFF DESIGN Art Director/Designer New York 03/98 - Now Projects included the design and implementatiaon of sites for a collection of hedge funds, an investment firm, and a written exploration of interracial families. Produced an icon system for an online real estate agency, and provided art direction for two large web applications.
PAPER(MEDIA) Visual Designer San Francisco 04/00 - 05/01 Concepted, designed, and implemented sites, extranets and intranets. Aided in the production of innovative user interfaces and user scenarios. Gained extensive experience working with clients.